Brand Development

We specialise in helping businesses create and implement brand guidelines that reflect their mission statement and values.

Identity design

We help create a unique brand identity that resonates with your target audience.

Brand strategy

We create guidelines for messaging, visuals, and tone of voice for consistent touch points.

Ongoing support

We ensure brand identity remains consistent and adjustments are made when needed.

A caring partner

At Proud Brands, we are committed to helping businesses create and implement strong brand identities.

With years of experience in the industry, we have the expertise to ensure that your brand is represented in the best possible way.

From developing creative visuals and messaging to providing ongoing support, we are dedicated to helping you create a unique and consistent brand identity that resonates with your target audience. With our comprehensive process, we will help you create a brand identity that reflects your mission and values and that can be used across all channels. With Proud Brands, you can be sure that your brand will be represented in the best possible way.

Tone & Voice

When developing brand identity, we need to understand how you want the world to hear you

  • What kind of language do you want to use?
  • What words and phrases should be avoided?
  • What kind of tone do you want to set?
  • Are there any specific emotions you want to evoke?
  • What kind of tone do you want to create for your brand?
  • How should your brand’s voice sound?
  • How do you want your brand to be perceived?
  • How do you want to differentiate yourself from competitors?
  • How do you want your customers to feel when interacting with your brand?
  • What kind of storytelling do you want to use?
  • What kind of vibe do you want your brand to have?

Validation

We can market test tone & voice for you by conducting a variety of market testing activities to gain feedback from target audiences. This can include focus groups, surveys, interviews, online polls, and other qualitative and quantitative research.

Through market testing, we can gain insight into how different tones and voices are resonating with your customers and which ones are being most successful in generating a positive response.

Market testing can also help us assess how effective your current tone and voice is and suggest changes if necessary.

We can help

Give us a call